DOWNTOWN VAN
5000+
10+
2 million +
50+
Followers gained in a 90 day period.
High level campaigns spearheaded
and managed in a 90 day period.
Unique impressions across Instagram content in a 90 day period.
Unique pieces of video content made for businesses and events in the Downtown Vancouver Core.
Key Project Highlights
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Owned calendar, content, & campaign planning, along with strategic content partnerships for social media across 10 channels with a combined following of 310k. Managed to secure 40+ business collaborations in a 90 day period, including owning all filming & editing.
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Handled all on-site live social media posting and reporting for events such as Summer Movie Nights and Granville Block Party, including private influencer events. Assisted with on-site photography.
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Spearheaded the launch of the brand new Granville Block Party branding across 4 social media platforms, growing the impressions from 0 to 90k in just 7 days. Leading to record breaking event attendance.
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Assisted with podcast planning, website edits, long-term campaign and event planning, analytics reporting, delivering SEO-friendly copy for websites, social media, and PR/media requests, and overall brand visibility
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Created one of the "best and most comprehensive" data analytics decks for a campaign in collaboration with Amex Canada.
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Managed weekly marketing budgets, made data-driven ad spend decisions, and conceptualized future digital marketing strategies aligned with approved budgets.